Facebook eCommerce Success: 3 Best Practices
Facebook has become increasingly important to retailers in the past year. But while there are a plethora of new and powerful tools, three best practices will help you effectively tap that power while creating a customer experience that appropriately reflects your brand.

View the White Paper | Download PDF

White Papers

How Like and Share Work Together: 6 Social Best Practices
Wondering when to use the Facebook “like” button on your site and when to use “share?” You’re not alone. Used together and in the right combination, like and share are powerful tools for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.

View the White Paper | Download PDF

Social, Search and the Open Graph: What To Do Now
The evolution of Facebook’s search engine has once again brought the intersection of social and search into the headlines. But while there is plenty of controversy, there is little clarity for online businesses on what to do today to optimize their own sites for the evolving traffic-driving capabilities that bridge social and search.

View the White Paper | Download PDF

Applying Social Identity: 7 Best Practices for Increasing Registrations
Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available to online publishers and retailers today. Learn the seven best practices for leveraging existing user identities from Facebook, Twitter, Google, Yahoo and more, and how top websites are applying them.

View the White Paper | Download PDF

Social: The Next Search
This whitepaper will review the key trends and technologies driving the on-site Social Optimization imperative, detail how sites can and must take an active role in how users share, and explain how online businesses can apply on-site Social Optimization for competitive advantage.

View the White Paper | Download PDF

Owning and Controlling Social Data: What Businesses Need To Know

The way in which companies use social data, minimize privacy risks, and how those actions intersect with user control is likely to be a subject of debate for some time. But there are several steps businesses can take today to create a positive experience for all parties.

View the White Paper | Download PDF

Gamification: 5 Keys to Winning the Game

It's about engagement. Learn the five keys to "gamifying" your site to keep users active, interested and coming back for more with gamification.

View the White Paper | Download PDF

Social Data: A Revolution in Online Marketing

As users increasingly use their social identities across the web, an incredible opportunity is presenting itself to businesses. By accessing users’ social data in a transparent and permission-based way, marketers are able to learn more about their users than ever before and market to them with an unprecedented level of accuracy and personalization. In this white paper, we will explore what social data is, how it can be accessed and how it can be applied to power marketing efforts.

Download this white paper by completing the form on the right

  •  

DOWNLOAD NOW

Understanding the Power of Facebook's Open Graph

With new features setting the stage for 2012 and beyond, Facebook continues to push the limits of what’s possible on the Internet. Its latest push into an ecosystem of “frictionless apps” will catalyze the next Internet revolution. In this white paper you will learn how your business can use the new Facebook Open Graph features to drive growth, engagement and data across your web properties.

View the White Paper | Download PDF