Path to ROI: Understanding Customers Through Social Profile and Behavior Data

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ROI - it’s that elusive, encompassing term that marketers love to throw around, dissect, measure, and discuss. But what does it actually mean and how exactly is it achieved, particularly in the realm of social marketing?

To help marketers better strategize their digital marketing efforts, we’ve broken down the path to social ROI into a series of achievable, measurable methods. This white paper outlines how true customer understanding can be achieved by collecting and analyzing customers’ social profiles and behavior data.

Here's what you'll learn:

  • Why it's important to connect with customers through social data
  • How to collect social data the responsible way
  • How to calculate ROI using users' profile and behavior data


WHITE PAPER

Path to ROI: Understanding Customers Through Social Profile and Behavior Data