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Watch as web strategist Jeremiah Owyang of the Altimeter Group and Gigya CEO, Patrick Salyer, as they discuss how sites can gain access to users’ social and on-site activity data and use this data to drive sales, advertising and engagement.

This Webinar Covers:

  • The basics of social data: What is it and what does it mean?
  • How sites can access social data in a safe, permission-based way.
  • How social data can be used to target users through email marketing and content/product recommendations.
  • How social data can increase the value of your users to advertisers and boost CPMs.
  • How to optimize your site to boost traffic and time spent on-site.
Jeremiah Owyang
Industry Analyst, Altimeter Group

 Webinar Speakers:

Patrick Salyer
CEO, Gigya
Social Infrastructure for Business
Email: sales@gigya.com | Call: 650.343.7530