Watch as web strategist Jeremiah Owyang of the Altimeter Group and Gigya CEO, Patrick Salyer, as they discuss how sites can gain access to users’ social and on-site activity data and use this data to drive sales, advertising and engagement.
This Webinar Covers:
- The basics of social data: What is it and what does it mean?
- How sites can access social data in a safe, permission-based way.
- How social data can be used to target users through email marketing and content/product recommendations.
- How social data can increase the value of your users to advertisers and boost CPMs.
- How to optimize your site to boost traffic and time spent on-site.