Path to ROI: Boosting Demand Gen and Improving Conversions with Social Login

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ROI - it’s that elusive, encompassing term that marketers love to throw around, dissect, measure, and discuss. But what does it actually mean and how exactly is it achieved, particularly in the realm of social marketing?

To help marketers better strategize their digital marketing efforts, we’ve broken down the path to social ROI into a series of achievable, measurable methods. This white paper will discuss how social login bolsters demand gen efforts while improving site conversions. 

Here's what you'll learn:

  • Why ROI begins with Social Login
  • What items to measure to determine ROI
  • How to calculate ROI using the data provided by Social Login


WHITE PAPER

Path to ROI: Boosting Demand Gen and Improving Conversions with Social Login