A Marketer's Guide to Navigating the IoT
Learn how to navigate the landscape of connected devices and user experiences
With seemingly everything going online, Cisco projects the Internet of Things (IoT) to be a $14 trillion revenue opportunity. As a marketer, though, it can be difficult and tricky to figure out how to effectively navigate this landscape of connected devices and experiences.
For starters, the IoT is still vastly uncharted territory, with just a few businesses leading the charge in bringing everyday devices online. Even then, several questions about data management and user experience still remain.
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