A Marketer's Guide to Navigating the IoT

Learn how to navigate the landscape of connected devices and user experiences


With seemingly everything going online, Cisco projects the Internet of Things (IoT) to be a $14 trillion revenue opportunity. As a marketer, though, it can be difficult and tricky to figure out how to effectively navigate this landscape of connected devices and experiences.

For starters, the IoT is still vastly uncharted territory, with just a few businesses leading the charge in bringing everyday devices online. Even then, several questions about data management and user experience still remain.

What's in this guide:

  • How do businesses effectively manage and make use of the large data sets that the IoT creates?
  • Once you have intel on your users, how can you build connected experiences that matter to your users?
  • What are some ways that the connected experience can be further enhanced to nurture loyal, engaged customers?

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