The Ultimate Guide to Social Marketing Success in 2014

With 2013 behind us, the new year is poised to shift social marketers’ focus from simply establishing a social game plan to measuring and optimizing social marketing impact.

Marketers must answer the call of innovation and find new, creative ways to acquire and retain customers by leveraging social media, social data, and unique web and mobile experiences. Our new guide gives you a headstart on the competition with insights on achieving and measuring real social ROI in 2014. 

This white paper outlines social marketing strategies to help you:

  • Accurately calculate the value of social marketing
  • Turn anonymous visitors into known customers
  • Make data-driven marketing decisions
  • Unify cross-channel user identity with login vs. cookie data

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