Leading publishers and retailers place a high value on registered users but are working harder than ever to gather less information. Why? Customers are not willing to recreate and manage an identity and password on every site they visit.
Survey findings include:
Survey findings include:
- How publishers and retailers are addressing the tradeoff between rich profile information and streamlined registrations
- The four key value dimensions of social registration
- The benefits of social registration that publishers and retailers believe are important and achievable
Conducted By:
To download research,
