3 Questions the IoT Raises for Marketers

With seemingly everything going online, Cisco projects the Internet of Things (IoT) to be a $14 trillion revenue opportunity. As a marketer, though, it can be difficult to figure out how to effectively navigate this landscape of connected devices and experiences.

What's in this guide:

  • How do businesses manage large IoT data sets?
  • How can you build connected experiences?
  • How can you enhance the IoT to nurture customers?


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A Marketer's Guide to Navigating the Internet of Things