To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Our report explores:
“Identity is where marketing is heading and Gigya is at the forefront of how we understand and reach our users.”
-- Ryan Saghir, Digital Communications Manager at The Dannon Company
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